Chitika – stands for one of the best CPC
programs out there for your Search Engine Traffic. When I say best I
mean even better than Adsense. I will share with you some nice things in this Chitika review and if you still do not have an account with
Chitika Sign up Now,
believe me you’ll not regret it.
When it comes to any CPC based program all
other programs like Yahoo Publisher Network, AdBrite, Bidvertiser all tend to
copy Adsense and are not very different from Adsense and so getting advertiser
for them becomes much more difficult. When it comes to Chitika they are not
just yet another CPC ad network but are very innovative when it comes to CPC
advertising and they are different in more than one way.
Let’s see how?
1.
Non-contextual
Yes they are non-contextual advertisement
which means that they do not show ads based on the content of the page. So how
do they match the ads then? They do so by showing ads based on the search
engine referral keyword. As an example if you visit CodeItWell.com for keyword
like Make Money Online you would see Ads related to make money online and if
you next time visit the same page with some other keyword you would see ads
related to other keywords and not related to make money online. This eventually
means good CTR for your ads.
2.
Less is more
Chitika do not show ads to all users visiting
your site but only to those users which are referred from search engine. So you
don’t bombard your frequent users with ads. This means you are showing fewer
ads, but it does not impact your earnings much because your frequent users are
anyway not going to click on ads. This also helps towards better user
experience.
3.
Different Ad Layout
Adsense does not allow images near the Ad units but when
it comes to Chitika, they automatically display relevant images next to the
ads! That of course means more CTR and more revenue for you.
4.
Innovative Ads
Apart from the conventional ad layout they
also offer other ad types like WhitespaceAd Code, Linx Ads where they hardly
take up any extra space of your ad inventory and still make you some extra
money.
Though Linx Ads are supported by many other
Ad Networks, WhitespaceAd is the first time I have seen in Chitika. This
emphasizes how creative is Chitika for publishers.
5. Ads
Open in New Window
Google Adsense does not support ads to open
in a new window or tab but Chitika ads always open in a new window which means
you do not loose visitors for ad clicks.
Drawback
They have so many good things but there are
two sides of every coin. One thing which I did not like is – premium ads
are only shown to US and UK search traffic. This means if you have search
traffic from other countries Chitika would not serve premium ads to them. This
can be taken care of by having some other Ad Network and specially Google
Adsense as default for such traffic.
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